About Breast Health Day
EUROPA DONNA – The European Breast Cancer Coalition holds Breast Health Day on 15 October to disseminate information about breast health and to raise awareness of prevention and early detection of breast cancer among women and girls across Europe.
For this purpose, EUROPA DONNA has also published a Guide to Breast Health encompassing key aspects of breast health.
The first Breast Health Day featured a special launch event in Milan, Italy on 15 October 2008. Breast Health Day is now celebrated annually on 15 October.
In 2009, Europa Donna partnered with world champion tennis player Arantxa Sánchez-Vicario and launched a call-to-action at a press event in Brussels. A video e-card was created and viewed by 5.000 people in 58 countries around the world. The campaign generated 232 articles around Europe, including blogs and postings on Twitter.
In 2010, BHD reminded women that physical activity, a healthy diet and weight control can help their breast health; a digital campaign, including an interactive video and a widget, encouraged women across the globe to make responsible daily choices for their breast health.
The 2011 campaign features a unique new video that will engage women from around the world. In addition, we will campaign on Facebook and Twitter to urge women to Make Healthy Choices for their future breast health. By adding your picture here you can be part of this exciting video that will be released on YouTube on 15 October.