About Breast Health Day
The 2013 Breast Health Day Campaign “Make Good Choices for your Breast Health” building on the previous year’s campaign, continued to remind women that engaging in physical activity, maintaining a normal body weight and eating a healthy diet can help protect their breast health.
The campaign featured a new animated video showing the importance of making good vs. bad choices when it comes to physical activity, eating a healthy diet, etc. Women also could make a commitment for their breast health. The digital campaign continued on Facebook, Twitter and YouTube with Twitter reaching more than 1 million people.