Media Center 2008

News Releases

7 October 2008 - EUROPA DONNA, The European Breast Cancer Coalition, holding media event to launch first Breast Health Day on 15 October.

24 July 2008 - Appropriate lifestyle choices can reduce the risk of breast cancer. EUROPA DONNA, The European Breast Cancer Coalition, declares 15 October Breast Health Day to stress the benefits of a healthy lifestyle.

Key Messages

Breast Health Day key messages and facts 2008

EUROPA DONNA Public Service Announcement

EUROPA DONNA – The European Breast Cancer Coalition has developed a 30-seconds public service announcement that is being aired in local languages in 41 countries across Europe. Developed for its Breast Health Day campaign, the announcement directs women to consult the EUROPA DONNA website to access accurate information on breast cancer, particularly concerning the European Guidelines for Quality Assurance in Breast Cancer Screening and Diagnosis. The announcement started airing in October and will continue to be aired throughout the rest of the year and into 2009.

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In-Kind Donations have been received from the following media organisations: CNN Europe, TV5 Europe, Euronews, France 24, BNT (Bulgarian National Television), Vitaya and RTL-TVI (Belgium), OTV and Otvorena Televizija (Croatia), LTV and Lumiere TV (Cyprus), DR TV (Denmark), TF1, Canal+ , Comédie / Planète / Jimmy, NT1 and iTélé (France), RTL 2 (Germany), Info TV Channel (Romania), Channel 5 and uktv (UK).